Writing the perfect property description is one of the most important things when it comes to listing a property for sale. It has to give enough detail without fragging on forever and be worded in a way that everyone can easily understand. If you want to figure out how to enhance your listing to ensure you get a quick sale, then keep reading for some great tips.
Pick out the main ideas
You want to make sure you include a few main things in every listing so that the buyer has a good idea of what the home features. Make sure you get in the number of bedrooms, bathrooms, and extra rooms along with any information you know about current upgrades (a new roof in 2021, for example). You should also include things about the property if there are particular features (lakefront home, close to schools, etc.) you want to point out.
If there are particular features that the house has, then these are also important to add as it sets the home apart from others. Things like a pool, bar area or elevator make the home attractive, and they could appeal to niche buyers that are looking for a specific feature. Many buyers search for these types of features specifically when they are looking for homes, and they are likelier to buy a home quickly if they have the specific feature they need.
Choose your words carefully.
You want to do your best to enhance your sentences to show off the property by using descriptive words. If the home has new features, then use words like “upgraded”, “updated”, or “renovated” instead so the buyer will feel like the house has improvements instead of just replacements. You also want to describe the homes in the most favorable light so adjust words like “small” to “cozy” or “older” to “nostalgic”.
Describe the home’s condition but make sure you don’t stretch the truth. You also want to make sure that you describe positive features in a more in-depth way. If something needs repairs, leave it out of the descriptions altogether so the buyer can see for themselves and decide.
Get a buzz on
There are plenty of great phrases and buzzwords that are commonly used in listing to make sure it gets to the top of the search list. They can change all the time, but quite a few have remained the same throughout the years. Add phrases that apply to your property like “stainless steel appliances”, “hardwood flooring”, or “open floor plan”. If you want to get a good idea of what are popular real estate phrases, look at the local listing in your area and see what words are commonly used.
Real estate expert Richard Frankel, the owner of Durham Region Property Search, said “You should avoid words that are used too often as it makes your listing look too regular. If every home in your area has a beautiful backyard, then describe yours as a Unique outdoor oasis to make sure your listing stands out from the pack.”
Mention eco-friendly features
People have started to add many different eco-conscious features to their homes lately in a bid to add some value and decrease their carbon footprints. These upgrades are great additions to your listing because they will paint the house as “modern” and “better for the environment”. Ask your sellers if they have made any upgrades in the last few years that have saved them energy or decreased their water bills so you can make sure to mention them.
Get to the point
If your sellers are looking for a quick sale, then ask them if they would like that in the description or not. Some prefer to disclose it up front, while others would like to keep their card closer. Look at using phrases like “ready to go”, “move-in ready”, and “available today” so buyers know that the seller is interested in a quick sale over a lengthy bidding war.
Use your headling or intro line to immediately ask the readers about moving into a home with a quick sale. “Are you looking for a home to move in as soon as possible?” or “Do you need a home right now?” are good ways to draw buyers into reading the rest of the listing. Many buyers who are looking may be in escrow or other situations where they need a home fast, and this is one of the best ways to catch their eye.
Point out the location
When you describe the area of town that the home is located in, make sure you are gearing it to people who don’t live in the same place. Describe things in the local neighborhood that might be appealing to those who are moving from a new city. People enjoy being close to schools, shopping, and churches, so point out any in the area.
You also want to talk about where the property is in relation to some of the major towns nearby so those from other places can get a good idea of where it is. Describe your property as being “an X hour drive away from Boston” or “ten minutes away from Walmart” so people know what is nearby and how long it will take to reach major cities.
Keep it to the point.
While it may be easy to add some great descriptive words to your listing to give it something extra, these phrases end up piling together, making the listing seem messy. Words like “very”, “really”, and “actually” are unnecessary when it comes to describing the property, so leave them out.
It would help if you also avoided any cliche phrases that typically wind up in home listings. No home “has it all,” and you can describe almost any home as “too good to pass up”, so keep those phrases out of your vocabulary.
Stick to short listings
Describing every detail of the master bedroom is perfect for times when you want to catch the right buyer, but in this case, you want to keep your listing short and sweet. Some buyers get intimidated by long listings and assume the property is out of their range just by the overly detailed description. Use short sentences to get your point across so your listing doesn’t end up being a novel.
Make it personal
Buyers don’t want to read a listing that sounds like a robot or algorithm created it, and one great way to do this is to ask the sellers what they like best about their home. Mentioning this in your listing is a fun way to show off the home’s great features, whether it’s the fireplace in the living room or the nearby park.
There are plenty of great ways to describe your property to make it sell faster than others on the market. If you do your best to point out its best features and make sure you describe it in an appealing way, you’ll have buyers calling you immediately.
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